Apr 20, 2022Code Audits: Why You Need Them and How They Benefit Businesses Long-TermBy Jon Price | Originally published at c2experience.com When it comes to websites, the codebase has often been touched by many hands over many years, whether internally or by another agency. That’s why when clients want to engage us on a project, we recommend starting with a code audit. …Code Audit4 min readCode Audit4 min read
Apr 20, 2022Addressing Technical Debt to Build Technical WealthBy Erika Wilmers | Originally published at c2experience.com Almost every organization has some degree of technical debt; the trick is knowing how to manage it to become a source of wealth. …Technical Debt5 min readTechnical Debt5 min read
Sep 3, 2021Making the Subjective, Objective: Using Data-Driven DesignBy Evan Prout | Originally published at https://www.c2experience.com. Web design can be a complex affair for as subjective as it may seem. Or is it? …User Experience Design6 min readUser Experience Design6 min read
Sep 3, 2021What’s the Difference? PIM vs DAMBy Hannah Svendor | Originally published at https://www.c2experience.com As organizations increasingly drive online sales, product information and data management become a vital component to online success and overall operations. It may be time to consider adding some new systems to your digital stack if you can relate to the following: …Dam5 min readDam5 min read
Sep 3, 2021Making the Most of Optimizely (Episerver): Visitor Groups and Search & NavigationBy The C2 Group | Originally published at https://www.c2experience.com If 2020 taught us anything, it’s to experiment and to do it quickly. No matter what industry you’re in, digital optimization is key to increasing online conversions. Optimization is all about iteratively testing, targeting, and recommending content or products to create…Optimizely4 min readOptimizely4 min read
Sep 3, 2021Identifying Opportunities for B2B Website PersonalizationBy Hannah Svendor | Originally published at c2experience.com Whether you’re a B2C or a B2B organization, the value of personalization has never been higher. Still, many B2Bs are failing to deliver experiences that go beyond a one-size-fits-all approach to make customers feel valued and known. …Personalization4 min readPersonalization4 min read
Jun 18, 2021Two Times the Charm: C2 Named a National Best and BrightestBy The C2 Group | Originally published at c2experience.com Of more than 1,000+ nominations, The C2 Group was recently recognized as one of 113 winning organizations from across the county to be named a 2021 National Best and Brightest Company to Work For. …Company Culture2 min readCompany Culture2 min read
May 28, 2021Solving Common B2B Challenges with a Modernized Ecommerce ExperienceBy Erika Wilmers | Originally published at c2experience.com Long gone are the days of a traditional purchasing path: product research, sales meetings, demos, request for quotes, negotiating, contracting, procurement processes. …B2B6 min readB2B6 min read
Apr 26, 2021High Five for Five Times, C2 a Best and BrightestBy Hannah Svendor | Originally published at c2experience.com Last week, for the fifth consecutive year, C2 was named one of West Michigan’s Best and Brightest Companies to Work For. The Best and Brightest programs provide organizations with the opportunity to gain recognition, showcase their best practices and demonstrate why they…HR3 min readHR3 min read
Apr 7, 2021Keeping Employees Engaged with a Modernized B2E ExperienceBy Erika Wilmers | Originally published at c2experience.com When it comes to providing great experiences and elevating your brand, your customers might be the primary audience that comes to mind. However, while organizations expand their investment in the customer experience, the employee experience should follow suit. …B2B5 min readB2B5 min read
