By Erika Wilmers | Originally published at c2experience.com Almost every organization has some degree of technical debt; the trick is knowing how to manage it to become a source of wealth. Unfortunately, with new digital marketing and experience solutions on the rise, it can appear easier to pick up new…

By Evan Prout | Originally published at https://www.c2experience.com. Web design can be a complex affair for as subjective as it may seem. Or is it? At C2, we use a data-driven approach to ensure our designs are as objective as possible by backing them with user research and UX best…

By Hannah Svendor | Originally published at https://www.c2experience.com As organizations increasingly drive online sales, product information and data management become a vital component to online success and overall operations. It may be time to consider adding some new systems to your digital stack if you can relate to the following: …

By The C2 Group | Originally published at https://www.c2experience.com If 2020 taught us anything, it’s to experiment and to do it quickly. No matter what industry you’re in, digital optimization is key to increasing online conversions. Optimization is all about iteratively testing, targeting, and recommending content or products to create…

By Hannah Svendor | Originally published at c2experience.com Whether you’re a B2C or a B2B organization, the value of personalization has never been higher. Still, many B2Bs are failing to deliver experiences that go beyond a one-size-fits-all approach to make customers feel valued and known. 92% of marketers say prospects…

By The C2 Group | Originally published at c2experience.com Of more than 1,000+ nominations, The C2 Group was recently recognized as one of 113 winning organizations from across the county to be named a 2021 National Best and Brightest Company to Work For. This is the second time C2 has…

By Erika Wilmers | Originally published at c2experience.com Long gone are the days of a traditional purchasing path: product research, sales meetings, demos, request for quotes, negotiating, contracting, procurement processes. Many of the questions that may have previously been answered over a phone call or in-person sales meeting are now…

By Hannah Svendor | Originally published at c2experience.com Last week, for the fifth consecutive year, C2 was named one of West Michigan’s Best and Brightest Companies to Work For. The Best and Brightest programs provide organizations with the opportunity to gain recognition, showcase their best practices and demonstrate why they…

By Erika Wilmers | Originally published at c2experience.com When it comes to providing great experiences and elevating your brand, your customers might be the primary audience that comes to mind. However, while organizations expand their investment in the customer experience, the employee experience should follow suit. In fact, research shows…