By Erika Wilmers | Originally published at

When it comes to providing great experiences and elevating your brand, your customers might be the primary audience that comes to mind. However, while organizations expand their investment in the customer experience, the employee experience should follow suit. In fact, research shows that there is a direct correlation between customer experience (CX) and employee experience (EX) and brands can’t improve one without improving the other.

While intranets, portals, and internal communication tools were once notorious for being unused and collecting dust, shifts in embracing a more digital-centric company culture has surfaced new…

By Genevieve Nelson | Originally published at

As of the time of publishing, WCAG 2.2 hasn’t officially been released yet, but the drafted success criteria have been published. Atop of the existing 50 combined criteria from 2.0 and 2.1, WCAG 2.2 provides eight new success criteria.

NOTE: On the go? Get the complete WCAG 2.2 AA guidelines to take with you by downloading C2’s Web Accessibility Checklists for Code, Content, and Usability.

How are these guidelines categorized?

WCAG 2.2 guidelines are categorized into three different conformance levels (Level A, Level AA, and Level AAA) based on the impact they have on design or visual…

By Hannah Svendor | Originally published at

For years, marketers have used cookies to inform digital advertising and user experience by tracking information about web visitors and their browsing behavior. Due to growing concerns around user and data privacy, among Firefox, Microsoft, and Apple updating its browsers to block third-party cookies, Google recently announced it would terminate the use of third-party cookies by early 2022.

This is not to be confused with first-party cookies, which are created and stored by the website you visit directly. These collect data about your behaviors, actions, or interests, typically from opting in to…

By Jon Price | Originally published at

More recently, The C2 Group has been working with Vue.js for an array of web projects, from individual features to full-blown websites, and wanted to share why it’s the first front-end framework we reach for when beginning any new client project.

Vue.js grew from a one-man project to one of the most adored JavaScript frameworks in just a few years.

First publicly released in 2014 by ex-Googler Evan You, Vue.js is an open-source front-end JavaScript framework for building web user interfaces and single page applications (SPAs). Between its easy learning curve and…

By Brian Beaupied | Originally published at

As marketers, we have an insatiable appetite for data. We use customer information to anticipate needs, understand our own effectiveness, and guide decision-making. When it comes to analytics and other third-party measurement tools, we simply can’t consume enough.

But all this binging can leave our sites and applications bloated. Our overzealous data collection habits may actually work against the very performance we work so hard to measure and manipulate.

Take Google Tag Manager (GTM), for example. This simple and powerful tool allows marketers to track an almost endless amount of activity across…

By Brian Beaupied | Originally published at

In October 2020, the Online Accessibility Act was introduced to Congress to extend the Americans with Disabilities Act (ADA) to include consumer-facing websites and mobile applications. For years, momentum has been building to see the ADA expand and provide guidance to businesses as the proliferation of technology in society (amplified by a global pandemic) has made websites and applications de facto places of public accommodation.

Over the last several years, complaints and lawsuits around web and online accessibility have only continued to increase. Among the most popular targets have been the retail…

By David Korff & David Fewless | Originally published on

Episerver’s continuous release cycle provides new features and bug fixes on a bi-weekly cadence. Every other month, C2 will aggregate and highlight some of the bigger updates to Epi software. To learn more, or if you have specific questions, you can contact The C2 Group, an Episerver Gold Partner, here.

Commerce Updates

Extended functionality of the Order Management module for CSR app

Fixed in: EPiServer.Commerce 13.26.0 [ID: COM-11747]

Episerver has added the ability to add placeholders of custom code within the Order Management module. …

By Evan Prout | Originally published at

While the progression towards a high-tech world is promising, people crave more high-touch experiences.

That’s where personalization comes in.

To implement personalization successfully, it requires harmony between content, technology and, most importantly, design to deliver those flexible, personalized experiences. Teams can’t just slap personalization over outdated technology or design, they must understand that successful personalization requires design that is flexible and anticipates dynamic content.

Enter component-based design.‍

What is component-based design?

Component-based design — commonly referred to as ‘ atomic design’, a ‘ design system ‘, or ‘material design’ — is a best practice and organized…

By Brian Beaupied | Originally published at

In order to stay competitive in today’s disrupted business climate, companies — regardless of size or industry — must constantly be on the lookout for ways to control costs, increase efficiency, and deliver value to customers. The pressure has been turned up as we look at the impact that COVID-19 has had around the world.

For many organizations, this impact has meant budget and staff reductions, postponement of planned strategic initiatives, and adjustments to support remote work. Despite shrinking budgets, demand for new digital services and experiences are growing, tasking marketing and…

By Brian Beaupied | Originally published at

The C2 Group, in partnership with Diversified Medical Staffing, has announced the launch of Portico, a wellness screening and safe entry solution that supports return to work programs and a healthy West Michigan.

Keeping employees and customers safe is a serious and shared responsibility. In order for businesses to return to work safely, state requirements mandate employers implement self-screening protocols to reduce the risk of an outbreak or face potential fines. Business continuity for manufacturers and elder care facilities can be particularly vulnerable to highly transmissible viruses.

Portico is a web-based application…

The C2 Group

The C2 Group specializes in designing, developing, and supporting custom enterprise-level CMS and ecommerce solutions.

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